SEAMA2026
　Islands Tourism & Hospitality Management

The SEAMA2026, 9th Annual Conference of Islands Tourism & Hospitality Management invites academics,industry professionals, and policymakers to the vibrant city of Beppu, Japan, home to Ritsumeikan AsiaPacific University (APU), a global hub for intercultural exchange and innovation in tourism and hospitality studies. Against the backdrop of Beppu’s renowned onsen (hot spring) culture, this conference offers anunparalleled opportunity to explore the evolving concepts of Happiness and Well-being  in tourism and hospitality management.

​​Description

Tourism is often celebrated as a source of happiness for travelers, providing unique experiences, cultural discovery, and personal enrichment. It also generates economic opportunities and innovation for businesses. However, for local communities, rapid tourism growth can bring mixed consequences, including overcrowding, environmental pressure, and challenges to cultural integrity. The theme of SEAMA 2026, “Happiness and Well-being for Tourists, Local Communities, and Tourism Businesses – Towards a Balanced Co-existence inTourism,” seeks to explore how tourism can evolve into a force that enhances the well-beingof all stakeholders. This conference calls upon scholars, practitioners, and policymakers to examine practical models, empirical research, and innovative strategies that balance economic vitality with social harmony,cultural preservation, and environmental sustainability. By fostering dialogue and collaboration, SEAMA 2026 aims to identify pathways towards a more balanced and inclusive tourism future where Happiness and Well-being are genuinely shared among tourists, residents, and enterprises.

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About Beppu
Located on the island of Kyushu, Beppu is Japan's premier hot spring destination, boasting over 2,000 hot spring sources and a history of therapeutic onsen culture spanning over a millennium. Visitors are drawn to its unique geothermal phenomena, including the famous "hell tours" (jigoku-meguri), as well as its traditional ryokan accommodations and vibrant local culture. Beppu seamlessly blends natural beauty with historical richness, making it the perfect setting for discussions on Happiness and Well-being .

About Ritsumeikan Asia Pacific University (APU)
APU, situated on a hilltop overlooking the picturesque city of Beppu and the surrounding bay, is a prestigious institution known for its commitment to fostering global perspectives and sustainable practices. As one of Japan’s most internationally diverse universities, APU welcomes students and faculty from over 100 countries, creating a dynamic environment for cross-cultural collaboration. APU’s College of International Management and College of Asia Pacific Studies are leaders in advancing research in tourism and hospitality, making it an ideal venue for SEAMA2026.

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Why Attend?
Participants will engage with leading scholars, practitioners, and industry experts in an inspiring academic environment at APU. The university’s state-of-the-art facilities and its unique position as a cultural and intellectual bridge make it an ideal location to discuss Happiness and Well-being. Attendees will also experience Beppu’s world-class hot spring culture and the warm hospitality that defines this region.

Join us at Ritsumeikan Asia Pacific University (APU) for SEAMA2026.